Google Adwords - Using Adwords To Make Money
1.Set a clear goal Let's start with the basics. In order to know if your campaign is effective or not, you need to set a course.
How do you want to know if your campaign is going in the right direction if you don't know where you need to go?
So, you know what you need to do, set a goal for your campaign!
2.Lower mobile bids Of course, we are told that mobile is the future of the web. It's true, the use of mobiles to surf the web has accelerated significantly over the last 2-3 years.
However, when it comes to acquiring new customers, this medium is not as effective as computers.
To compensate for this problem, it is very simple. All you have to do is lower the bids for mobile. This way, you will improve the profitability of your mobile ads.
3.Do not use broad keywords Google Adwords offers several types of keyword matching. These types of correspondence will have consequences on the display of your ads.
Broad targeting is, as the name suggests, the targeting that will allow you to extend the visibility of your ads to the maximum.
Unfortunately, your ads will also be displayed on many searches that are not at all adapted to your activity (for example, if you have the keyword men's shirt in broad targeting, your ad may appear for the search men's magazine).
As a result, you will spend (a lot of) money for nothing.
4.Use keywords to exclude If you use keywords other than exact targeting, you must add keywords to exclude to your campaign. These keywords will allow you to prevent your ads from being displayed on non-targeted queries.
For example, if you have the keyword +repair +computer, your ad is likely to appear for the search free computer repair.
By adding the exclude word free in your campaign, your ad will not be displayed as soon as a user uses the term free in his search.
5.Do not aim for the 1st position at all costs Most entrepreneurs who use Adwords want to see their ads placed in the first position for 2 reasons:
Because they think that by being first they will get more clicks By ego (to be proud to be in front of their competitors) Wanting to be absolutely in first position will cost you a lot of money, because you will not be the only one to want to be first. Your competitors will also want this place!
Therefore, everyone will bid to get ahead of the competition. In the end, you will have to pay more and more for your clicks to keep this position, which will be harmful for the profitability of your campaign.
It will be smarter to aim for position 3-4 which will cost much less. And to improve the visibility of your ads (and therefore their click rate), you will use ad extensions and you will regularly test the content of your text ads.
6.Don't write misleading ads It is not uncommon to see entrepreneurs writing "very valuable" ads in order to get the click of the Internet user at any price.
Be careful, if you lie to Internet users, you will be the main loser. Indeed, the user will click on your ad (so Google will charge you for the click) and once on your site the user will see that you are lying, and he will leave immediately.
So you have to find the right compromise between attractive ads (which make users want to click) and misleading ads (which will disappoint users).
Keep in mind that all clicks are not equal. The goal is not that your ads are clicked by a maximum of people. The goal is that your ads are clicked by potential customers. The nuance is very important!
7.Have an ineffective site Let's finish with the most important tip.
If you don't have a commercially efficient site, that is to say if your site doesn't encourage users to order or to act in one way or another (e.g. fill in a form), you may have the most successful Adwords campaign possible, but the results will not be there.
You have to realize that Google Adwords is "just" a way to bring targeted people to your site (and it is an excellent lever for that). But once on your site, it is the latter that takes over.
If your site has technical problems, if the ergonomics are poor, if your product or service offer is not well promoted, if the prices are too high, if your site does not inspire confidence, etc... Internet users will not want to act. They will leave and go to a competitor.
As I said in the introduction, Adwords is a great way to develop your business. Unfortunately, a lot of business owners get stuck because of easily avoidable mistakes. By following the 7 tips presented in this article, you will avoid losing your money.